Xiao Juan Ma Books

​Das chinesisch-deutsche Autorenteam Prof. Dr. Xiaojuan Ma und Prof. Dr. Florian Becker liefert prägnant die wichtigsten Wissensbausteine und Tipps zur Business-Kultur in China. Sie garantieren mit langjähriger Praxiserfahrung, wissenschaftlicher Basis und Heimat in beiden Kulturen wertvolles Insider-Wissen. Die Leser erhalten hier eine kulturelle Sensibilisierung aus erster Hand für den Erfolg im chinesischen Business-Kontext.

China as the most populous country in the world with an impressive growth rate has become attractive for many German companies. A successful personnel management in this country needs the knowledge of values and preferences of incentives amongst Chinese employees. Xiao Juan Ma describes in a scientific profound manner which type of motivation works in this culture and analyses the effects on identification, loyalty, satisfaction at work and the tendency of fluctuation. Various practical tips round off this contribution to personnel management in China.