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Parameters
- 976 pages
- 35 hours of reading
More about the book
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Book purchase
Principles and Practice of Marketing, David Jobber
- Has attachment
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €9.49
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