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- 1022 pages
- 36 hours of reading
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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Book purchase
Marketing management, Philip Kotler
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.99
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Released
- 2012
- Format
- Hardcover
- Pages
- 1022
- ISBN10
- 0273743619
- ISBN13
- 9780273743613
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.