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More about the book
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing Management, Philip Kotler
- Language
- Released
- 1988
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €1.79
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