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The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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International marketing, Philip R. Cateora
- Withdrawn from library
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €7.61
Payment methods
- Title
- International marketing
- Language
- English
- Authors
- Philip R. Cateora
- Publisher
- Irwin
- Released
- 1990
- Format
- Hardcover
- ISBN10
- 0256079536
- ISBN13
- 9780256079531
- Category
- Business and Economics
- Description
- The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.