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Jony Ive

The Genius Behind Apple's Greatest Products

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“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.

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Jony Ive, Leander Kahney

Language
Released
2013
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€15.99

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4.1
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Subtitle
The Genius Behind Apple's Greatest Products
Language
English
Publisher
Portfolio
Released
2013
Format
Hardcover
Pages
306
ISBN10
159184617X
ISBN13
9781591846178
Series
First published
2013
Original title
Jony Ive: The Genius Behind Apple's Greatest Products
Rating
4.1 out of 5
Description
“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.