Generation Y in Consumer and Labour Markets

More about the book

Focusing on the characteristics and behaviors of Generation Y, this book examines how individuals born in the late 1970s and 1980s shape both consumer markets and workplace dynamics. It highlights their influence on consumption patterns and their unique values that transform employee-employer relationships. By analyzing the impact of a branded society filled with choices, the text emphasizes the importance of understanding generational differences in creating effective and appealing organizations.