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Focusing on the complexities of a semiglobal economy, this book explores the dual demands of competing in both globalized and localized markets. It challenges traditional business models and competitive strategies, offering innovative theories and practical strategies for international businesses navigating this intricate landscape.
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Business Strategy in a Semiglobal Economy, Panos Mourdoukoutas
- Language
- Released
- 2006
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- (Hardcover)
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