Historicising Transmedia Storytelling

Examining the storyworlds of The Wizard of Oz, Tarzan, and Superman, this book explores how advancements in advertising, licensing, and government policies throughout the twentieth century facilitated the rise of transmedia storytelling. It highlights the interplay between these factors and the evolution of narrative across different media, showcasing how iconic characters and stories have transcended their original formats to create expansive, interconnected universes.