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Challenging common misconceptions about the Indian market, this book offers an insider's perspective on the genuine opportunities available. It utilizes extensive data from consumer research, market analysis, and case studies to reveal what drives success in this complex landscape. With insights drawn from two decades of experience, it presents a nuanced understanding of the Indian business environment, moving beyond simplistic assumptions to uncover the realities that brands must navigate to thrive.
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India Reloaded, D. Sinha
- Language
- Released
- 2015
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- (Hardcover)
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