The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

More about the book

Effective marketing is crucial for the success of creative services businesses, overshadowing challenges like funding and client issues. Traditional methods such as word of mouth and referrals fall short in today's competitive landscape. This essential guide provides creatives in design, advertising, interactive media, editorial, and public relations with the strategies needed to effectively market their businesses and thrive in a challenging environment.