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The concept of omni-banking represents a transformative evolution in the financial sector, integrating various channels such as mobile apps, online banking, ATMs, and in-person services into a cohesive experience. This model allows customers to easily transition between platforms, enhancing their banking journey. By utilizing data analytics, banks can tailor products to meet individual needs, fostering trust and loyalty among diverse clientele. Ultimately, omni-banking is reshaping the industry by prioritizing accessibility, personalization, and a seamless customer experience.
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Omni-Banking: Impacting the Industry, Sharlin
- Language
- Released
- 2024
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- (Paperback)
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