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Marketing and PR308

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Authors

Thomas C. Kinnear3

Ilkka A. Ronkainen2

Harper W. Boyd2

Philip B. Crosby2

LLoyd L. Byars2

David F. Birks2

Naresh K. Malhotra2

Joseph F. Hair2

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Hardcover with dust jacket31

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Total 308 titles

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- Matt Haig
Brand Failures
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- Richard L. Lynch
Strategic Management
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- Michael John Baker
The Marketing Book
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- James Young
A Technique for Producing Ideas
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- Fred Luthans
International Management: Culture, Strategy, and Behavior
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- Mack Hanan
Key Account Selling
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- Warren J. Keegan
Global marketing
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- Irving J. Rein
High visibility
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- Andrew Macarthy
500 social media marketing tips – essential advice, hints and strategy for business
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- Nathan Williams
The Sales Funnel Book v2.0
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- Rob Davidson
Marketing Destinations and Venues. For Conferences, Conventions and Business Events
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- Vit Horky
Customer service in the transhuman age
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- William Manning Weilbacher
Advertising
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- Philip Ward Burton
Advertising Copywriting
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- Kevin Roberts
Lovemarks : the future beyond brands
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- John Hegarty
Hegarty on advertising: turning intelligence into magic
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- J. Hugh Davidson
Offensive marketing : or how to make your competitors followers
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- Vanessa Fox
Marketing in the Age of Google
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- Bill McFarlane
Pricing strategy: How to price a product
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- Judy Strauss
E-marketing
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- Anne-Marie Slaughter
Unfinished business : women, men, work, family
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- Robert Solomon
The Art of Client Service
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- Norton Paley
The Marketing Strategy
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- Georgiana Els
Events Project Management
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- Ian Brodie
Email Persuasion
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- Lisa Hickey
Design secrets. Advertising : 50 real-life projects uncovered
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- Dan S. Kennedy
The Ultimate Marketing Plan
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- Lanie Denslow
Working with Americans : how to build profitable business relationships
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- James Hurman
The Case For Creativity
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- Gary Armstrong
Marketing. An introduction
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- collective
Think like a start-up. How to grow in a disruptive market
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- collective
Marketing. A Critical Textbook
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- Neil Rackham
SPIN selling
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- David Ogilvy
Confessions of an Advertising Man
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- John P. Kotter
Leading change
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- Isadore Sharp
Four Seasons
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- Robert Morris Grant
Contemporary Strategy Analysis
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- Roy J. Lewicki
Essentials of negotiation
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- Lee J. Krajewski
Operations Management
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- Ray H. Garrison
Managerial Accounting
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- Max Sutherland
Advertising and the Mind of the Consumer
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- Esther Wojcicki
How to Raise Successful People
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- David Kirkpatrick
The Facebook effect : the inside story of the company that is connecting the world
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- collective
A Guide to the Project Management Body of Knowledge (PMBOK® guide)
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- Michael E. Porter
Competitive strategy : techniques for analyzing industries and competitors
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- Ryan Holiday
Perennial Seller
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- Iwonna Dubicka
Business Partner B2 Coursebook
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- Calvin Jones
Understanding Digital Marketing

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