How ideas moved the world from post-war to pre-war once more.
Paul Jankowski Book order
July 8, 1950
This author focuses on building powerful brands within America's "New Heartland," a vast and often overlooked consumer segment. His work delves into how core values like faith, community, and family shape purchasing decisions in this cultural landscape. Through practical guides and insightful analysis, he empowers businesses to effectively connect with this crucial demographic. His approach is rooted in a deep understanding of the social and cultural forces that drive consumer behavior.
- 2020
- 2016
Verdun
- 336 pages
- 12 hours of reading
"The French edition of this book is published by Editions Gallimard under the title Verdun (21 fâevrier 1916)"--Title page verso.
- 2014
Speak American Too: Your Guide to Building Powerful Brands in the New Heartland
- 221 pages
- 8 hours of reading
Focusing on marketing strategies tailored for the New Heartland, this guide provides essential insights into connecting with a significant cultural segment that constitutes nearly 60% of U.S. consumers. It serves as a comprehensive manual for building impactful brands, emphasizing the unique characteristics and preferences of this diverse demographic. The book equips marketers with the tools needed to effectively engage and resonate with this influential market.
- 2007
The book explores the shift in France's political landscape at the turn of the millennium, comparing contemporary scandals to historical ones like the Dreyfus and Panama affairs. The author argues that while corruption persists, it now elicits resignation rather than outrage, reflecting a transformation in societal values. Individualism has emerged as a dominant force, leading people to prioritize personal dignity over collective loyalty to the state. This shift is seen as diluting the mystique and unity of France as a nation-state.