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Corporate Strategy
A Resource Based Approach
More about the book
Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Book purchase
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Language
- Released
- 1997
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €6.49
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- Title
- Corporate Strategy
- Subtitle
- A Resource Based Approach
- Language
- English
- Authors
- David J. Collis, Cynthia A. Montgomery
- Publisher
- McGraw-Hill/Irwin
- Released
- 1997
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Series
- Tags
- Business
- Description
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.