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Sage Advanced Marketing Series: Understanding Children as Consumers

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Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

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Sage Advanced Marketing Series: Understanding Children as Consumers, David Marshall

Language
Released
2010
Binding
(Paperback),
Book condition
Good
Price
€6.09

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Title
Sage Advanced Marketing Series: Understanding Children as Consumers
Language
English
Released
2010
Format
Paperback
Pages
262
ISBN10
1847879276
ISBN13
9781847879271
Series
Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate