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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
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More about the book
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Language
- Released
- 2008
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €16.99
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- Title
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Language
- English
- Authors
- Robert W. Palmatier
- Publisher
- Marketing Science Institute
- Released
- 2008
- Format
- Paperback
- Pages
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Series
- Tags
- Business
- Description
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.