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The Audience in Everyday Life

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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The Audience in Everyday Life, S. Elizabeth Bird

Language
Released
2003
Binding
(Paperback),
Book condition
Good
Price
€6.09

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Title
The Audience in Everyday Life
Language
English
Publisher
Routledge
Released
2003
Format
Paperback
Pages
222
ISBN10
0415942586
ISBN13
9780415942584
Series
Description
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.