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Springer Texts in Business and Economics: Customer Relationship Management
Concept, Strategy, and Tools - Second Edition
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
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Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz
- Language
- Released
- 2012
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €6.09
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- Title
- Springer Texts in Business and Economics: Customer Relationship Management
- Subtitle
- Concept, Strategy, and Tools - Second Edition
- Language
- English
- Authors
- Viay Kumar, Werner Reinartz
- Publisher
- Springer
- Released
- 2012
- Format
- Paperback
- Pages
- 379
- ISBN10
- 364220130X
- ISBN13
- 9783642201301
- Series
- Categories
- Description
- This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.