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Media Monoliths
How Great Media Brands Thrive and Survive
Authors
Parameters
- 261 pages
- 10 hours of reading
More about the book
* The first book to provide an in-depth analysis of 20 of the world's most famous media brands
Book purchase
Media Monoliths, Mark Tungate
- Language
- Released
- 2004
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €6.09
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- Title
- Media Monoliths
- Subtitle
- How Great Media Brands Thrive and Survive
- Language
- English
- Authors
- Mark Tungate
- Publisher
- Kogan Page Business Books
- Released
- 2004
- Format
- Hardcover
- Pages
- 261
- ISBN10
- 0749441089
- ISBN13
- 9780749441081
- Series
- Description
- * The first book to provide an in-depth analysis of 20 of the world's most famous media brands