The book is currently out of stock
More Than A Name
An Introduction to Branding
Authors
More about the book
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Book purchase
More Than A Name, Melissa Davis
- Language
- Released
- 2005
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- More Than A Name
- Subtitle
- An Introduction to Branding
- Language
- English
- Authors
- Melissa Davis
- Publisher
- AVA Publishing
- Released
- 2005
- Format
- Paperback
- Pages
- 240
- ISBN10
- 2940373000
- ISBN13
- 9782940373000
- Series
- Tags
- Graphic Design
- Description
- More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.