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10 Ways To Screw Up An Ad Campaign
And How to Create Ones That Work
Authors
Parameters
- 272 pages
- 10 hours of reading
More about the book
'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.
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10 Ways To Screw Up An Ad Campaign, Barry H. Cohen
- Language
- Released
- 2006
- Binding
- (Paperback)
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- Title
- 10 Ways To Screw Up An Ad Campaign
- Subtitle
- And How to Create Ones That Work
- Language
- English
- Authors
- Barry H. Cohen
- Publisher
- Adams Media
- Released
- 2006
- Format
- Paperback
- Pages
- 272
- ISBN10
- 1598690825
- ISBN13
- 9781598690828
- Series
- Description
- '10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.