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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Authors
Parameters
- 320 pages
- 12 hours of reading
More about the book
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Book purchase
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Language
- Released
- 2020
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €17.39
Payment methods
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- Title
- The Jobs to Be Done Playbook
- Subtitle
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Language
- English
- Authors
- James Kalbach, Michael Schrage
- Publisher
- Two Waves Books
- Released
- 2020
- Format
- Paperback
- Pages
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Series
- Categories
- Tags
- Business, Art, Science, Technology, Education & School System, Leadership, Research, Motivation, Strategy, Innovation, Social Aspects, Framework
- Description
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>