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Příručka shrnuje základní informace o efektivním programu reklamní, propagační a marketingové komunikace.
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Reklama, propagace a marketingová komunikace, Kenneth E. Clow, Donald Baack
- Language
- Released
- 2008
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.99
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- Title
- Reklama, propagace a marketingová komunikace
- Language
- Czech
- Authors
- Kenneth E. Clow, Donald Baack
- Publisher
- Computer Press
- Released
- 2008
- Format
- Hardcover
- Pages
- 484
- ISBN10
- 8025117693
- ISBN13
- 9788025117699
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Marketing & Sales, Marketing and PR, Advertising and Promotion
- Original title
- Integrated advertising, promotion, ad marketing communications
- Rating
- 3 out of 5
- Description
- Příručka shrnuje základní informace o efektivním programu reklamní, propagační a marketingové komunikace.