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Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.
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Interactive broadband media, Nikolaus Mohr
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Interactive broadband media
- Language
- English
- Authors
- Nikolaus Mohr
- Publisher
- Vieweg
- Released
- 2001
- Format
- Hardcover
- Pages
- 177
- ISBN10
- 3528057815
- ISBN13
- 9783528057817
- Series
- Description
- Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.