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This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.
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Architektur als Markenkommunikation: dynaform + cube, Gernot Brauer
- Language
- Released
- 2002,
- Book condition
- Good
- Price
- €2.79
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