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Architektur als Markenkommunikation: dynaform + cube

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This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.

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Architektur als Markenkommunikation: dynaform + cube, Gernot Brauer

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2002
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