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This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.
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Architektur als Markenkommunikation: dynaform + cube, Gernot Brauer
- Language
- Released
- 2002
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- (Paperback)
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- Title
- Architektur als Markenkommunikation: dynaform + cube
- Language
- English
- Authors
- Gernot Brauer
- Publisher
- Birkhäuser
- Released
- 2002
- Format
- Paperback
- Pages
- 240
- ISBN10
- 3764366567
- ISBN13
- 9783764366568
- Series
- Description
- This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.