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Kniha je úvodem do marketingu služeb a je určena především pro manažery a studenty.
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Marketing služeb, Adrian Payne, Veronika Žbelová
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing služeb
- Language
- Czech
- Authors
- Adrian Payne, Veronika Žbelová
- Publisher
- Grada
- Released
- 1996
- Format
- Paperback
- Pages
- 247
- ISBN13
- 9788071692768
- Series
- Description
- Kniha je úvodem do marketingu služeb a je určena především pro manažery a studenty.