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Lodenfrey-- this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution. English/German edition.
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Lodenfrey, seit 1842, Marika Schärtl
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Lodenfrey, seit 1842
- Language
- English
- Authors
- Marika Schärtl
- Publisher
- teNeues
- Released
- 2013
- Format
- Hardcover
- Pages
- 128
- ISBN10
- 3832797165
- ISBN13
- 9783832797164
- Series
- Description
- Lodenfrey-- this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution. English/German edition.