Canadian Pacific

More about the book

An unprecedented exploration of Canada's history reveals how commercial design shaped the nation's image, particularly through the influential role of Canadian Pacific. This company, led by visionary leaders, maximized the potential of its railway line, establishing a pioneering global travel empire that was once the largest in the world. As Canada's primary private landowner, Canadian Pacific significantly sponsored immigration, promoting its vision of the new nation with unmatched proficiency. No other company has impacted a country's identity to such an extent. The narrative succinctly covers the first century of the company's history, starting in the 1880s, and is enriched with over 600 photos, historical documents, advertisements, and illustrations, many previously unpublished. This blend of text and imagery allows readers to trace Canadian Pacific's branding strategies aimed at various audiences, including adventurous travelers of the late 19th century, luxury cruise passengers of the 1930s, and potential immigrants in the 1950s. Each category highlights the relevant designs and strategies employed. The making of modern Canada is intertwined with Canadian Pacific's legacy. Produced by acclaimed art book publisher Callisto, this edition adheres to the highest standards, featuring top-quality paper from Fedrigoni. The book showcases hundreds of digitally restored images, ensuring readers experience them with the same i