Parameters
More about the book
'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
Book purchase
Ethnography for marketers : a guide to consumer immersion, Hy Mariampolski
- Language
- Released
- 2006
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.