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'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
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Ethnography for marketers : a guide to consumer immersion, Hy Mariampolski
- Language
- Released
- 2006
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- (Paperback)
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- Title
- Ethnography for marketers : a guide to consumer immersion
- Language
- English
- Authors
- Hy Mariampolski
- Publisher
- SAGE Publications
- Released
- 2006
- Format
- Paperback
- Pages
- 264
- ISBN10
- 0761969470
- ISBN13
- 9780761969471
- Series
- Rating
- 3.85 out of 5
- Description
- 'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.