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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/
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Global innovation management : a strategic approach, J. Christopher Westland
- Language
- Released
- 2008
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- (Paperback)
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- Title
- Global innovation management : a strategic approach
- Language
- English
- Authors
- J. Christopher Westland
- Publisher
- Palgrave Macmillan
- Released
- 2008
- Format
- Paperback
- Pages
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Series
- Rating
- 4.5 out of 5
- Description
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/