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As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.
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Foundations of corporate success : how business strategies add value, John Kay
- Language
- Released
- 2011
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- Title
- Foundations of corporate success : how business strategies add value
- Language
- English
- Authors
- John Kay
- Publisher
- Oxford University Press
- Publisher
- 2011
- ISBN10
- 019828988x
- ISBN13
- 9780198289883
- Category
- Marketing and PR
- Description
- As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.