International marketing : theory, practices and new trends
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International marketing : theory, practices and new trends, Petr Král, Machková Hana, Markéta Lhotáková, Gina Cook
- Language
- Released
- 2018
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- Title
- International marketing : theory, practices and new trends
- Language
- English
- Authors
- Petr Král, Machková Hana, Markéta Lhotáková, Gina Cook
- Publisher
- Oeconomica, nakladatelství VŠE
- Released
- 2018
- ISBN10
- 8024521520
- ISBN13
- 9788024521527
- Category
- Business and Economics, University and college textbooks