More about the book
Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad/promo.
Book purchase
Backfire, Peter Burrows
- Language
- Released
- 2003
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.