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Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
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Key account management in a week, Grant Stewart
- Language
- Released
- 2003
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- (Paperback)
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- Title
- Key account management in a week
- Language
- English
- Authors
- Grant Stewart
- Publisher
- Hodder & Stoughton
- Released
- 2003
- Format
- Paperback
- Pages
- 96
- ISBN10
- 0340857943
- ISBN13
- 9780340857946
- Series
- Description
- Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.