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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
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Made in Germany: corporate identity of a nation, David Head
- Language
- Released
- 1992
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- (Paperback)
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- Title
- Made in Germany: corporate identity of a nation
- Language
- English, German
- Authors
- David Head
- Publisher
- Hodder
- Released
- 1992
- Format
- Paperback
- Pages
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Series
- Description
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.