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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
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Made in Germany: corporate identity of a nation, David Head
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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