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- 248 pages
- 9 hours of reading
More about the book
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
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The psychology of price, Leigh Caldwell
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The psychology of price
- Language
- English
- Authors
- Leigh Caldwell
- Publisher
- Crimson
- Released
- 2012
- Format
- Paperback
- Pages
- 248
- ISBN10
- 1780590075
- ISBN13
- 9781780590073
- Series
- Description
- Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.