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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
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Reputation Management, Tony Langham
- Language
- Released
- 2018
- Binding
- (Hardcover)
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- Title
- Reputation Management
- Language
- English
- Authors
- Tony Langham
- Publisher
- Emerald Group Publishing
- Released
- 2018
- Format
- Hardcover
- Pages
- 300
- ISBN10
- 1787566102
- ISBN13
- 9781787566101
- Series
- Tags
- Business, Marketing and PR
- Rating
- 4 out of 5
- Description
- The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.