Bookbot

Storytelling

Branding in Practice

Book rating

4.5(7)Add rating

Parameters

Pages
246 pages
Reading time
9 hours

More about the book

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Publication

Book purchase

Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu

Language
Released
2004
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Very Good
Price
€7.99

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4.5
Very Good
7 Ratings

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