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More about the book
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Book purchase
Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €7.99
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