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Parameters
- 246 pages
- 9 hours of reading
More about the book
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Book purchase
Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Storytelling
- Subtitle
- Branding in Practice
- Language
- English
- Authors
- Klaus Fog, Christian Budtz, Baris Yakaboylu
- Publisher
- Springer
- Released
- 2004
- Format
- Hardcover
- Pages
- 246
- ISBN10
- 3540235019
- ISBN13
- 9783540235019
- Series
- Rating
- 3.9 out of 5
- Description
- Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.