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Managing New Product And Process Development : Text and Cases

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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Managing New Product And Process Development : Text and Cases, Kim B. Clark, Steven C. Wheelwright

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Released
1993
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(Hardcover)
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13 Ratings

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