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Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
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Marketing research, Nigel Bradley
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Marketing research
- Language
- English
- Authors
- Nigel Bradley
- Publisher
- Oxford University Press
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0199281963
- ISBN13
- 9780199281961
- Series
- Rating
- 3.45 out of 5
- Description
- Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.