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This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
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Simply Marketing Communications, Chris Fill
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Simply Marketing Communications
- Language
- English
- Authors
- Chris Fill
- Publisher
- Pearson Education
- Released
- 2006
- Format
- Paperback
- Pages
- 410
- ISBN10
- 0273704052
- ISBN13
- 9780273704058
- Series
- Rating
- 4.05 out of 5
- Description
- This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.