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Discusses the nature of advertising, examines the attitudes of advertising agencies, and traces the steps in the development of an advertising campaign
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The Trouble with Advertising, John E. O. Toole
- Language
- Released
- 1985
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- (Paperback)
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- Title
- The Trouble with Advertising
- Language
- English
- Authors
- John E. O. Toole
- Publisher
- Times Books
- Released
- 1985
- Format
- Paperback
- Pages
- 248
- ISBN10
- 0812912659
- ISBN13
- 9780812912654
- Series
- Rating
- 2 out of 5
- Description
- Discusses the nature of advertising, examines the attitudes of advertising agencies, and traces the steps in the development of an advertising campaign