Parameters
- 304 pages
- 11 hours of reading
More about the book
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business WeekFrom Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-ConstitutionFrom Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-IntelligencerAll of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
Book purchase
From Worst to First, Gordon Bethune
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- From Worst to First
- Language
- English
- Authors
- Gordon Bethune
- Publisher
- Wiley
- Released
- 1998
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0471356522
- ISBN13
- 9780471356523
- Series
- Tags
- Non-Fiction, Business, Technology & Engineering, Self-Help, Cars & Transportation, Aviation, Leadership, Entrepreneurship
- Rating
- 4 out of 5
- Description
- The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business WeekFrom Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-ConstitutionFrom Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-IntelligencerAll of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.