Never Let 'em See You Sweat

More about the book

The man who coined the phrase "Never let 'em see you sweat" -- former CEO of BBDO -- gives the reader a One Minute Manager for people who must make presentations or give a speech. -- The author prepares anyone from the novice to the speaking pro for everything with 21 "Nevers". -- Never: say always, be to positive, get caught lying, be too serious, trust one rehearsal, confuse a speech with a presentation, ignore the other guy, be pointless, etc. -- No fake motivational hype, just simple, easy-to-follow steps to be a more effective speaker.