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- 303 pages
- 11 hours of reading
More about the book
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
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The Anatomy of Buzz, Emanuel Rosen
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Anatomy of Buzz
- Language
- English
- Authors
- Emanuel Rosen
- Publisher
- Currency
- Released
- 2002
- Format
- Paperback
- Pages
- 303
- ISBN10
- 0385496680
- ISBN13
- 9780385496681
- Series
- Rating
- 3.8 out of 5
- Description
- Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.