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Email Persuasion

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A results-getting tour de force, this is the best book on email marketing I have ever read. Business fads come and go, but email marketing consistently outperforms other strategies. Marketing expert Ian Brodie reveals effective techniques for connecting with potential clients, building trust, and generating sales through email. Inside, discover the Customer Insight Mapping technique to understand client needs and motivations, six subject line models to increase open rates, and the "opt-in formula" to grow your subscriber list. Learn how to engage and persuade through emails, creating a loyal fan base ready to buy. Advanced techniques for converting subscribers into clients challenge conventional wisdom on email selling. With practical, jargon-free strategies, this book lays out a clear blueprint for building an engaged subscriber base and converting them into paying clients. It offers actionable advice on building a list of ideal clients, navigating spam filters, formatting emails, timing and frequency of sends, and automating your system. Packed with examples, templates, and clear steps, this guide is perfect for anyone overwhelmed by email marketing complexity. If you want fast results, this book will provide a clear path to success. Grab a copy now!

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Email Persuasion, Ian Brodie

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2013
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14 Ratings

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