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- 565 pages
- 20 hours of reading
More about the book
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
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Global Marketing Management, Steve Carter, Kiefer Lee
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Global Marketing Management
- Language
- English
- Authors
- Steve Carter, Kiefer Lee
- Publisher
- Oxford University Press
- Released
- 2009
- Format
- Paperback
- Pages
- 565
- ISBN10
- 0199239428
- ISBN13
- 9780199239429
- Series
- Rating
- 4 out of 5
- Description
- 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.