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What Is Marketing?, Alvin J. Silk
- Language
- Released
- 2006
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- Title
- What Is Marketing?
- Language
- English
- Authors
- Alvin J. Silk
- Publisher
- Harvard Business School Press
- Released
- 2006
- Format
- Paperback
- ISBN10
- 1422104605
- ISBN13
- 9781422104606
- Category
- Marketing and PR