Parameters
Categories
More about the book
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Book purchase
The New Integrated Direct Marketing, Mike Berry
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The New Integrated Direct Marketing
- Language
- English
- Authors
- Mike Berry
- Publisher
- Gower Publishing, Ltd.
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Category
- Marketing and PR
- Description
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.