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The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
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The New Integrated Direct Marketing, Mike Berry
- Language
- Released
- 1998
- Binding
- (Hardcover)
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- Title
- The New Integrated Direct Marketing
- Language
- English
- Authors
- Mike Berry
- Publisher
- Gower
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Series
- Tags
- Business, Marketing and PR
- Description
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.